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Embarking on a journey through the bustling city of Los Angeles amidst pouring rain, I recently had the privilege of attending the 66th Annual Grammy Awards Dress Rehearsal at the iconic Crypto.com Arena. As the founder of Strategic Talent Associates (STA), a company dedicated to empowering businesses through dynamic strategies, this experience served as a […]

When selling your product or service, do you focus more on the price of that product or service, or do you direct your client’s attention to its value? Pricing is an extremely important part of any business, but if you can demonstrate the value of your product or service to your customers, you are going […]

Intuition can be difficult to define and even more difficult to use. I’ve remember a time in life when I felt out of touch with my intuition; however, with some careful, yet purposeful attention, I strategically and quite mysteriously  connected with it on a stronger level than before. Many of us may not have a strong intuition, and even fewer may have an intuition that routinely leads them in […]

When was the last time you thought about your business strategy? Don’t have one? Haven’t looked at it in a while if you do have one? Why not? Despite the fact that having a business strategy is listed in just about every “how to start a business” article or book, not all businesses have one or use […]

You know having a social media strategy is integral to having a successful business. A top reputation management firm or an online business-building service will recommend a social media strategy. With a consumer base that’s becoming even savvier to advertising techniques, they’re less willing to work with companies that only follow a traditional advertising path […]

Digital marketing has far surpassed every other kind of marketing in both importance and relevance to today’s businesses. But with so many different facets, how can you actually know which are most important? What about which areas of digital marketing are the most important to focus on? Here are what I see are the top […]

Digital strategy is extremely necessary and relevant in today’s economic climate. Anyone who is starting a business or trying to breathe life into an established one already knows the importance of digital marketing and communications. However, when developing a digital strategy (that is, a strategy that takes into account marketing and other communications), those who […]

Did you know that most people abandon their New Year’s resolutions in less than a month? That means that by the end of January, many of us will already have given up on our goal—no matter what it was. Why does this happen? Well, usually it’s because people pick out some unobtainable goals. For example, […]

At some point, your company probably came up with a strategy—a business or marketing strategy that you wanted to follow and which you believed would bring you success, if you stuck to it. While you may still try to adhere to that strategy as much as possible, with so many moving parts, it can be […]

Over the past 25 years, we’ve served wonderful clients while working with many of the Fortune 500 companies.Throughout our experiences, we found one area of our work we most notably enjoyed; strategy. Today we’re finding that more and more companies have very little time for creating a solid strategy, or that a strategy is not […]