Archive

According to this Bloomberg article, many people spend approximately forty minutes every day just checking Facebook. Some people will spend a lot more time and some a lot less. No matter how much time is spent, unless your job is to check Facebook, this could be draining your time as well as your productivity. Other time-draining activities are less obvious. Email […]

Today I’m seeing many of the best companies, whether a start-up or quite seasoned, overlook the monumental value of a dynamic strategy. What I found is that many times within many companies, strategy is replaced by a rather narrow focus on short term gains that may or may not support a company’s overall strategic direction. Then, […]

Intuition can be difficult to define and even more difficult to use. I’ve remember a time in life when I felt out of touch with my intuition; however, with some careful, yet purposeful attention, I strategically and quite mysteriously  connected with it on a stronger level than before. Many of us may not have a strong intuition, and even fewer may have an intuition that routinely leads them in […]

You’re already a good leader—but you want to be a great one. Here are the eight characteristics that draw the line between a good leader or a great one. 1. Great leaders do not manage people, they lead them. Just about anyone can manage others. Very few people are good at leading others. Leaders inspire and take […]

When was the last time you thought about your business strategy? Don’t have one? Haven’t looked at it in a while if you do have one? Why not? Despite the fact that having a business strategy is listed in just about every “how to start a business” article or book, not all businesses have one or use […]

You know having a social media strategy is integral to having a successful business. A top reputation management firm or an online business-building service will recommend a social media strategy. With a consumer base that’s becoming even savvier to advertising techniques, they’re less willing to work with companies that only follow a traditional advertising path […]

Digital marketing has far surpassed every other kind of marketing in both importance and relevance to today’s businesses. But with so many different facets, how can you actually know which are most important? What about which areas of digital marketing are the most important to focus on? Here are what I see are the top […]

Digital strategy is extremely necessary and relevant in today’s economic climate. Anyone who is starting a business or trying to breathe life into an established one already knows the importance of digital marketing and communications. However, when developing a digital strategy (that is, a strategy that takes into account marketing and other communications), those who […]

Did you know that most people abandon their New Year’s resolutions in less than a month? That means that by the end of January, many of us will already have given up on our goal—no matter what it was. Why does this happen? Well, usually it’s because people pick out some unobtainable goals. For example, […]

Often times, the terms “marketing strategy” and “marketing plan” are used interchangeably, when in fact, they are totally different but not necessarily totally separate concepts. In short, your strategy is the set of goals that you intend to achieve, which are in line with the overall goals of your business. Your marketing plan, on the […]